Writing - Communication problems at WCH

Writing

As Communications Director at WCH, write a follow-up e-mail to the Head of Ward Associates summarizing the decisions you have taken with your reasons.

To: Ms. Ward

Subject: Notification of our decision about your recommendations

Dear Head of Ward Associates,

Following your report on communication problems here at WCH, the directors have discussed your recommendations. Please refer to the subject below for the reason.

On Internal communications, ………………………………………………………………………

	For	Against
Weekly reports	enables directors to track their department heads' performance and progress at all levels. keep BOD updated on all matters related to the company’s business activities instantly.	Time-consuming Information overload
Appointment of a new account manager	In addition to this measure, we will set education about correspondence of trouble for whole managers. Consider assigning one of our current senior staff in Sales Department to take the role of Account Manager position instead of hiring people from outside the company. This solution aims to save operation cost and save time for training/coaching people as well. The Account Manager would be responsible to handle our key accounts and ensures that customers would be given personal attention.	Add to cost Customers like personal approach Wouldn’t like to deal with new person

In regards to communication problems between Sales reps and Head Office, ……………………

For

Against

Issue BlackBerry device to all Sale reps, who will file daily reports on their activities to Head Office

It is very troublesome job that to send daily reports by mobile unit à make submit form to receive daily problems A monthly report is sufficient as it could be distraction to submitting a daily report. Instead of issuing sales reps with Blackberry devices, we will invest money to build a Report Management Software (RMS) and the senders and the receivers can implement easily on any platforms (desktop, web application, mobile application). Through this channel, all data and reports will be sent and received quickly.

In terms of dealing with defective product, ………………………………………………………..

For	Against
We have Quality control department, so we will bring together information which has probability of malfunction, and forward to other department with their judgment.	Time-consuming Too many e-mail floating around

In conclusion, I think that recommendations were entirely appropriate to solving problems. I’ll let you know the effects of these changes in due course.

Ones again, I would like to thank you. I look forward to working with you again in the future.

Sincerely,

Betty Friedman

Communications Director, WCH